New Website:

Due to increased traffic, our site needed a makeover — and we got one! That means this site will be shutting down and redirecting to our new one:


Please head over there to see our new look and new methods for joining the fight to take back beauty for girls and women everywhere! 


Buzz About Beauty Redefined

This is the old version of our site. View this updated page at our new site:

We’re so happy that Beauty Redefined has got lots of people talking! Below are a few of the pieces that have been published about our work, as well as several blogs that others’ responses to our message.

LDS Living, an internationally circulated lifestyle magazine for members of The Church of Jesus Christ of Latter-day Saints, asked us to write a piece on our work. The beautifully illustrated 10-page feature was published in the Jan./Feb. 2011 issue, and a portion of it was published online HERE.

Operation Beautiful, a wonderful organization dedicated to posting anonymous notes in public places for other women to find , invited us to do a guest post for them on Feb. 13, 2011. Read it HERE

The Signpost, Weber State University’s campus newspaper, published a piece on our work after we offered our one-hour visual presentation on campus in September 2010. Read it HERE.

A Popular Website (that we’d rather not link to) published a piece attempting to discredit the work of Beauty Redefined, which misrepresented our efforts and research for thousands of readers. Rather than linking to the seriously flawed story and the hostility that occured among their readers in the 200 comments, we’ve posted our defense HERE.

The Hard News Cafe, based at Utah State University, published a piece about our work in Oct. 2009 after we offeredour on campus. Read it HERE.

Here are a few wonderful blog posts from others that include the work of Beauty Redefined:

So This is Love

Em in SLC: Lies. All lies.

Brylines: The World is Waking Up to What Beauty Really Is

Crowley Party: Beauty.

Jill’s Beauty Blog: Beauty Redefined

HanakoGal: Beauty Redefined

The Brinkers: Be Ye Therefore “Perfect”

The Wood Fam: Beauty Redefined

Morgan 1st YW: Beauty

Scatter Sunshine: Beauty Redefined

In Defense of Beauty Redefined

A website has published a piece on why “Redefining Beauty Campaigns Won’t Work,” focusing specifically on LDS-oriented strategies, and citing our website repeatedly as they misrepresent and distort our years of work. This was only the first in a two-part series on the topic and their readers are commenting like crazy. In an attempt to defend our work to reclaim “beauty” for girls and women everywhere, we have responded here and in the comments of their piece.

We want to thank the author for not only bringing so much attention to our cause, but also for providing a forum for men and women to critically discuss these serious issues that affect everyone!

Feedback on “The Lies We Buy: Defining Health at Women’s Expense”

This is the old version of our site. Please view the updated version of this page at our new site: 

At last count, 180 people have shared the link to my last post on Facebook alone! A handful of those are my friends, and those posts have brought some insightful, positive and constructive responses and a couple that weren’t so much. I’ve included a bit of controversy at the end of this post. Below are just a few of the comments I’ve gathered from readers who have shared their feedback on our Beauty Redefined Facebook page, friends’ pages or other blogs. Feel free to “weigh in” and add your own insight to this post. This conversation is a seriously important one, and it needs to be kept going continuously!

And thank you to everyone who has helped to spread the word on the inaccuracy of the BMI for judging a healthy weight!

Emma (From her blog) – I’d like to go on record as seconding, thirding, and even fourthing this article. According the the BMI scale my “healthy” weight is 155 and by healthy I mean 25. The doctor’s verdict? At 155 I would be skin and bones and very unhealthy.

Melanie – Oh, that’s a great article. I HATE how women are pressured to be skeletons, HATE IT. Too bad we can’t go back to when the most beautiful women were extra curvaceous.

Sabra – It was a great article!! Then to be bombarded with Google’s HCG & Hypnosis for weight loss at the bottom it is definitely ironic!

Michelle – Love this article. good job as usual! (My bmi says i’m bordering on overweight and that is total CRAP)

Gina – This is an amazing article! I’ll be sending this on to all the women I know!

Keely – This is for EVERY woman. Raise your glass to crushing what has become the social norm, and to being curvy, truly health conscious, and to learning to love who you are RIGHT NOW. You are beautiful. Embrace it!

Gail – Wow! Thanks! Great information! I want to share this with my Girl Scout troop.

Kathryn – Definitely food for thought. While I did find it interesting that the idea for beauty has changed between the early 1900’s and today, I do not think that also means that the woman referenced was necessarily healthy. However, I did find that history and recent changes to the BMI educational and believe more attention should be paid to this.

Rebecca – Very interesting. Thanks for sharing! I agree that assuming that historical perceptions of beauty/health are more reliable than current perceptions is not logically sound. Present-day representations of beauty are clearly not healthy, but that doesn’t make historical representations NECESSARILY better (nor representations from other cultures, which are also often compared to our own). However, the article does shed light on the unreliable foundations of what most people regard as a “scientific” measure of healthy weight. I was totally ignorant of this history, and I’m grateful to be enlightened.

Tiffany – Yeah I hate BMI. I have been over weight since I was 14 according to that even though I was in the best shape of my life then. They don’t realize that some people have bigger bones and that muscle weights more then fat. I would rather look healthy then have my bones sticking out and looking like a twig … They told me my ideal weight is 165. The doctor told me my bones alone weigh that much. I start looking sick at 195. It’s fun being tall and big boned. Good thing I have a healthy self esteem.

Emily – I would have to get down to 125 lbs before the BMI classified me as underweight. Holy Crap! Just for a little perspective, I am 172 right now. Can you IMAGINE me almost 50lbs skinnier?! I can’t, I would have absolutely NO curves! How sad!


(Name Removed) – Just because heavier women were percieved as more attractive in the past does not make it better. I read the first article on the site which quoted some averages and norms. The writer’s contention was that it’s normal for women to be 5’4 and 155, and now it’s dropped 10 pounds. Well guess what? 5’4 and 155 is not healthy!!! That is fat and 175 at 5’4 is obese. The health risks are irrefutable.

Honestly, looking at the site, it is a couple of girls who don’t like the reality that being big will kill you, and want to boil it down to an unfair beauty issue.
If we decided what was great by the “norm”, everyone would be getting bigger. That’s not how you do good science.

My Response – Hi, I’m Lindsay Kite, the author of this article (which, I should note, is a watered down recap of a 45-page paper I wrote for my PhD program last month). My example of Lillian Russel is simply to show how our perceptions of beauty have changed so drastically in 100 years. Just because she was considered healthy doesn’t mean she was healthy, it just means our thinking has changed. Then, thinness was considered unhealthy because of susceptibility to tuberculosis, whereas being “plump” or “robust” was a sign of good health. We’re not a couple of girls who don’t like the reality that being big will kill you. We’re a couple of girls who don’t like the reality that unrealistic, profit-driven beauty standards ARE killing women emotionally AND physically, from thinness obsession, body hatred and depression to disordered eating, obesity and full-fledged anorexia and bulimia (re-read my article for those stats and connections).

No one can make the claim that 5’4″ and 155 is unhealthy or that 175 is obese. The BMI doesn’t take into account gender, race (since different races carry their weight differently) lean mass, muscle, bone structure, frame size or any other factors that account for weight. Nearly all athletes are considered overweight according to the BMI. You can’t honestly believe that some of the most fit, lean people on earth are “obese.” The health risks you claim are irrefutable are 100% refutable.

“Beauty Redefined” Story Published Online!

   Our recently printed story in LDS Living Magazine has now been published online and is open for your comments and sharing through Facebook, e-mail, Twitter, etc.!

Read the Online Version Here

    In working toward getting our message out through this magazine’s parent company, your clicks, comments and sharing of this article are incredibly valuable to our cause. We need to spread the word on the harmful, distorted perceptions of our own bodies and help to reject the idea that appearance is everything! Please comment on this story and share it with anyone who might benefit. Unfortunately, they didn’t post the full version of our article, but the hard copy (with beautiful illustrations and the complete story) is available at any Deseret Book or Distribution Center. We hope you’ll join us in the fight to take back beauty for girls and women everywhere!
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