Join the Fight to Take Back Beauty!

Due to increased traffic, our site needed a makeover — and we got one! That means this site will be shutting down and redirecting to our new one:


Please head over there to see our new look and new methods for joining the fight to take back beauty for girls and women everywhere! 


If you’ve glanced at a magazine or turned on the TV in the last decade, you’ve got a good idea of what media’s definition of an attractive woman looks like: she’s tall, usually white, has long, flowing hair, is surgically enhanced, blemish-free and very thin. In fact, academic research tells it like we see it: studies show the women we see in media these days are thinner than ever and very often severely underewight. On top of that, digital and surgical enhancement has become an unquestioned standard. And in a world where a constant  flow of media images far outnumbers women we could ever see face to face, this unrealistic ideal has become the norm in our minds. A counterfeit, dangerous, unattainable norm. 

When we only see a certain type of woman presented positively in media, from teen magazines to family sitcoms, it’s no wonder media is consistently linked to body hatred, disordered eating and an unhealthy focus on appearance. Profit-driven media, hand in hand with the multi-billion-dollar beauty and weight loss industries, rely on us believing a lie. The lie tells us beauty comes in one form that anyone can attain with enough money, time and effort. It tells us that women who don’t fit the ideal are doomed to be undesirable and unhappy. This sinister lie that female worth is dependent upon appearance is incredibly successful, but now that we recognize we’re in a battle for women’s worth and well being, we can actually start to defend ourselves!

Beauty Redefined is dedicated to taking back “beauty” for girls and women everywhere. For more on our work and how you can join the battle, please follow the links below!

How Girls and Women Can Take Back Beauty

Here, you’ll find a compilation of practical strategies to help females recognize and reject harmful message and redefine beauty for themselves.

How Boys and Men Can Help Take Back Beauty

Here, you’ll find a compilation of practical strategies to help boys and men join the battle to take back beauty.

Recognize and Reject Harmful Messages

Here you’ll find several selections of our academic research on popular media selections and other prominent misrepresentations of women’s bodies, from analyses of the Sports Illustrated Swimsuit Issue and Victoria’s Secret to the way women’s magazines dangerously depict “health” and the serious inaccuracy of the BMI as a means to gauge healthy weight.

About Us          

Here you’ll find out about the authors of Beauty Redefined and how we became involved in this mission to reclaim women’s worth.

Presentation Overview and Schedule

Here you’ll find out about one of the most prominent ways we work to take back beauty: Through a one-hour visual presentation we offer to large groups in both secular and religious settings.

Audience and Supporter Feedback

Here you’ll find a compilation of comments from viewers of our Beauty Redefined presentation and supporters of our work.

Buzz About Beauty Redefined

We’re so happy that our work has got lots of people talking! Here you’ll find a compilation of pieces published about Beauty Redefined, as well as links to other people’s responses to our work.

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